People buy people (or not as the case may be)
People buy people. It’s one of those trite expressions we love in marketing but, certainly in the case of experiential, it’s 100% true. Experiential marketing is totally dependent on people – namely...
View ArticleGetting consumers to actually try your product… that’s pretty important
Good morning // afternoon // evening, I hope this blog finds you exceedingly well. iD recently took part in Marketing mag’s Experiential essays supplement – it was an interesting exercise and good to...
View ArticleFiction becoming life
Hello you! So far, this year’s been, so good for us at iD. We’ve won several big new accounts, our wonderful existing clients are still growing and we’ve brought in 12 new beautiful faces to help...
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